Every child should grow up with something of their own. And know what to do with it.
Nuberry helps parents build long-term wealth for their children, in their own name, while giving them a meaningful way to understand and grow with it.
9:415G
Aarav's investment
Held in the name of
AaravGuardian · You
Invested so far
₹1,84,000
College fund · 2038
HorizonUntil Aarav turns 18
62% of the target invested
The gap
We're building for a part of investing most products weren't designed around: the child.
01 · Ownership
The money is for them. Their investment should be too.
Parents build wealth for their child's future, but the investment experience itself is usually designed around the adult, not the person it is ultimately meant for.
02 · Continuity
Wealth shouldn't suddenly become their responsibility at 18.
The investment should become understandable to the child gradually, not arrive as a portfolio they're simply handed the day they turn 18.
What we're building
An investment built around the child.
Parents build the financial foundation. Children grow into it.
For parents
Build their financial foundation.
Invest in their name, set goals and SIPs, track progress, and decide how much of it they see.
Invest
Invest in mutual funds, in their name.
Plan
Set goals and goal dates for their future.
SIPs
Start, increase or pause SIPs as life changes.
Track
Follow the investment's progress towards each goal.
Share
Decide what your child sees.
For children
Grow into what is being built for them.
A separate, age-appropriate view of the investment being built for them, so it makes sense long before it becomes theirs to manage.
See
Their progress towards the goals set for them.
Understand
That money is being invested in their name.
Participate
In age-appropriate ways their parents set up.
Learn
Through experience with their own investment.
Grow
Into an understanding of investing, over time.
Our investment philosophy
What we believe an investment for a child should be.
The principles we use when deciding what Nuberry should, and shouldn't, build.
01Children come first
Build for the child, not just the account.
Every decision should make the child's investment more meaningful, understandable and age-appropriate, not just easier to administer.
02Long-term by design
Build for the years ahead, not the next market cycle.
Nuberry is designed around the long journey of building wealth for a child, not short-term financial behaviour.
03Continuous
Build something they can eventually grow into.
The investment should make more sense to the child as they grow, so that at 18 it is a continuation, not a handover.
04Radical clarity
Financial products deserve radical clarity.
Be clear about where money goes, who holds it, how Nuberry earns and what parents are actually signing up for.
The person behind Nuberry
It started with a simple question: how do I invest for my daughter?
When my daughter was one, I started looking for a way to invest in mutual funds for her, and couldn't find a simple way to do it. If I was looking for this, how were other parents doing it? And why hadn't anyone built a product around children?
02 · The insight
The more I explored, the clearer it became that minors weren't being treated as a segment in their own right. Where children were supported at all, it was a feature added to an adult product, not a product designed around the child.
That's where Nuberry began.
03 · Why Nuberry, why me
I've spent the last 10 years building and growing products across banking and financial services, building them from the ground up, taking them to market, and working across both the product and business sides.
But the most important qualification is simpler: I've lived the problem myself.
By the time a child turns 18, they shouldn't just have money in their name. They should understand what it means, how to manage it, and how to make it work for them.
Built for trust
Built for a child's future. Built on financial infrastructure you can trust.
Nuberry is built on regulated financial infrastructure, with clarity about where your money goes, who holds it and what Nuberry does.
01 · AMFI registered
Mutual Fund Distributor · ARN 367667
Nuberry is an AMFI-registered Mutual Fund Distributor. We help you invest in mutual funds; we don't manage the underlying funds.
02 · We don't hold your money
Your investment sits with the relevant financial institutions.
Your SIP is invested into mutual fund schemes and held through the relevant AMC and registrar, in your child's name. Nuberry acts as the distributor.
03 · Transparent by design
Know what you're investing in. Know how we earn.
There are no hidden subscription charges for parents. Nuberry earns a trail commission from the AMC when you invest through us.
